Combination of Web2.0 and Big Data

The Internet is one of the greatest inventions in human history, and it is also the most important innovation being carried out by human beings. At first, the network existed as a small extension of traditional social relations. Soon, with the development of Internet technology and application, people not only tried to move everything in the traditional society to the network, but also intended to make all kinds of innovations on the network keep pace with those in the traditional society. The combination of Web2.0 and big data on the Internet in recent years can be said to be a typical representative of technology and application innovation, including the ideas contained therein. The emergence and application of the combination mode of Web2.0 and big data is another distinctive innovation on the Internet.

Propagation of Web2.0
Web2.0 is a broad term proposed to define new core concepts emerging from network technologies, trends and principles. It is also a general term for a new class of Internet applications relative to Web1.0, that is, the Internet model before 2003. In the Web1.0 period, the network mainly completed the "man-machine dialogue", allowing the machine to complete document processing or obtain information through software, such as office software, ERP software and browser. At that time, although there were e-mail, QQ, BBS, chat rooms, hotlines and other communication tools and platforms, and interactive communication between people could also be carried out, there were obvious limitations in the breadth and depth of communication. The concept of Web2.0 has spread around the world at an incredible speed, and has now developed into a situation of great popularity. It not only brings new atmosphere to the content of the network, but also changes the operation mode of the network itself.

Evolution of Big Data
Big data reached its publicity climax in 2012 and 2013. After 2014, the concept system gradually took shape, and its cognition also tended to be rational. With the continuous development of big data related technologies, products, applications and standards, a big data ecosystem consisting of data resources and APIs, open source platforms and tools, data infrastructure, data analysis, data applications and other sectors has been gradually formed, and has been continuously developed and improved. Its development hotspot shows a gradual migration from technology to application and then to governance

Collisional combination of Web2.0 and Big Data
The two non parallel lines of Web2.0 and big data on the Internet have finally converged in the process of continuous development. The heat and sparks generated by their collision have closely combined them, giving birth to a new mode - the mode of combining Web2.0 and big data, which is called "2.0 Data Plus" for short.

The emergence of this mode seems to be a coincidence, but it has its inevitability, because they have both the ideological basis of the same goal and the objective conditions that complement each other. The most important feature of Web2.0 is that it is user centered rather than object centered; The core idea of big data is to focus on customers rather than enterprises. On the Internet, "users" and "customers" are both served objects, and the two objects converge and overlap under certain time, space and conditions. Therefore, the combination of these two modes of marriage can be said to be a combination of chance and nature.

Advantages of "2.0 Data Plus"
The combination of Web2.0 and big data is not an addition of quantity, but a change of germplasm. Its new form, content and outstanding advantages will mark the development of e-commerce into a new stage.

Web2.0 is not only a business operation, but its greater function is to bring changes to human trust relations. In the future, the social credit way of online evaluation may become more important than the centralized credit way of eBay and Alibaba, thus affecting some changes in business. The first advantage of the "2.0 data plus" model is its contribution to the construction of business integrity. Because e-commerce is a double-edged sword in the construction of integrity, the biggest negative effect brought about by its virtuality is to create natural conditions for dishonest behavior. However, the directness (eliminating intermediate links) and super space-time nature of the contact between manufacturers and consumers are the "Curse" that restricts dishonest behavior. The key here is to strengthen the construction of various information channels, try to make all parties tend to be symmetrical in providing and obtaining information in terms of quantity and quality, and vigorously reverse the current serious imbalance of overwhelming manufacturer information and scarce information from consumers and the resulting moral hazard. Through the multi-channel construction of information, the gradually symmetrical information can play a positive and benign guiding role, so that the manufacturers who stress honesty can obtain more benefits and abide by honesty more strictly, so that the manufacturers with the original speculative mentality are unwilling to offend the honesty rules for their own long-term interests, and the "2.0 data plus" model is the main role that can play an important role in this regard.

Attempt of "2.0 Data Plus"  Mode
As a pure online manufacturer, Amazon, the pioneer of e-commerce, has taken the lead in the world to make a useful attempt at this model. When some Web2.0 model websites still use it as a concept to attract the attention of venture capitalists, Amazon has successfully applied blog and tag to the operation of websites. At the same time, it also uses wiki product pages to allow consumers and product suppliers to add or edit books or product information, so as to turn Web2.0 from a concept into a powerful tool for the operation of big data websites. At present, some large-scale or professional websites in our country are also moving or taking action.

In fact, the "2.0 data plus" model has also greatly promoted other enterprises except pure online manufacturers. Websites embedded with Web2.0 are becoming a new public relations image platform for various enterprises. For example, Microsoft is encouraging its employees to blog (but the content should not involve Microsoft product technology) in order to change the cold image it gives people. Some employees use cheap digital cameras to shoot and use visual studio, and upload the content to their own video blog. This video blog has become a popular channel with high ratings in the United States. At the same time, Microsoft has also received extensive feedback from users through blog, and made corresponding adjustments to its products in a timely manner. Because of the frugality of costs and the randomness of communication, Microsoft even thinks that a Web2.0 website has a better public relations effect than relevant departments because it has a real corporate image.

Other companies that are doing so include general motors and Boeing aircraft manufacturing company. Google also uses blog to launch the blackboard newspaper, which is open to the public. It is not only to increase the communication channels of enterprise employees, but also to communicate with the majority of users by "quoting the link of this post".

Implementation of "2.0 Data Plus" Mode
Web2.0 alone will not become an industry, but the concept and related technologies of Web2.0 can be fully applied to the Internet and other industries, and its combination with big data is even more powerful and will produce many new and important uses.

The "2.0 data plus" mode can be used for deep-seated enterprise customer relationship management. The original meaning of enterprise customer relationship management is to organize and promote the operation of the whole enterprise based on customer needs. Its main function is to record the contacts and transactions between customers and enterprises, sort out and analyze relevant information, especially the information that may change customers' purchasing behavior, and conduct business intelligence research on this basis to understand the dynamics of competitors, industries and markets. Applying "2.0 data plus" mode to customer relationship management can not only expand the breadth of management, but also excavate the depth of management. Taking the application of blog as an example, we can strengthen the publicity of corporate image and products and attract the attention of potential customers; It is possible to arouse more people's interest by broadcasting the knowledge of commodities; Timely news release when new products are listed will help create the first opportunity to occupy the market; By showing their expertise in after-sales service, they can stimulate customers' credibility and willingness to buy products. In particular, the interaction of customer inquiry and feedback will greatly enhance the communication and trust between enterprises and customers, and improve customer loyalty to enterprises.

The "2.0 data plus" mode can be used for consumers' efficient purchase of goods. At present, there is a vast amount of information on the Internet. How can we easily turn these miscellaneous information into useful information for enterprises and users? Of course, enterprises can establish their own forums and blogs to obtain user feedback and interact with users through the above methods, but this is small in scope and limited in scope. For ordinary users, facing the whole Internet, it is very difficult and costly to obtain information. If someone wants to buy a car but doesn't know what brand to buy, they usually go to some auto websites to check the information, but they don't trust the information recommended by the website editor. At this time, what he most wants to hear is the voice of car users, so he will go to the forum to look around. The information part of the forum is sent by users, but it is disorderly and looks very laborious. So I search through the search engine, and the result is even worse. Because the correlation degree is too poor, I often need to turn many pages to find it occasionally. At this point, the desire of exhausted users to buy cars may have diminished by more than half. However, please wait a minute. The current 2.0 addition mode can help you solve your problems. Some websites using this mode will not only gather the information of manufacturers and goods, but also pay more attention to the experience comments of users' shopping, so that consumers can easily find the information they need, greatly saving time and psychological costs, and improving the efficiency of shopping.

It is believed that the combination of Web2.0 and big data will play an important role in promoting the development of digital information and the transformation of the Internet industry.