Combination of Big Data and New Media

Emerging media are media forms emerging under the new technical support system, such as express envelope advertising, digital magazines, digital newspapers, digital radio, mobile phone SMS, mobile TV, network, desktop windows, digital TV, digital movies, touch media, etc.

Big data to New Media Convergence
New media big data can help government departments at all levels listen to people's sentiment and public opinion, realize real-time perception of grass-roots social governance issues, respond quickly, and conduct refined management of real-time evaluation of response effects by summarizing and sorting out public social media, government microblog, official account, forum, post bar, short video and other all media data.

The role of Big Data in promoting New Media convergence
Big data has become a key word for transformation and upgrading among industries. The application of big data has subverted the inherent operation mode of various industries and had a far-reaching impact on the industry reform. In the media field, the application of big data has promoted the process of media convergence. This paper discusses the impact and role of big data on media convergence, and combs the functions of big data in media convergence.

Influence of Big Data thinking on New Media convergence
Under the background of big data era, the impact of big data on the media industry is first manifested in the great role of thinking. Big data thinking mainly means that the total sample replaces the random sample; Increased tolerance for imprecision and correlation replacing causality. [3] 27 the application of big data thinking further promotes media convergence and has a prominent impact on media convergence. Big data thinking has given media convergence a cutting-edge, operational and communicable impact. The function and role of big data in media convergence also deserve attention.

Functions of Big Data in New Media convergence
In the process of the development of media convergence, the effectiveness of big data is obvious to all. Big data in media convergence helps to realize the compounding of communication subjects, multi-dimensional communication channels and three-dimensional communication audiences. In the process of media convergence, big data has the functions of compound communication subjects, multi-dimensional communication channels and three-dimensional communication audiences. Big data also plays a significant role in media convergence.

The role of Big Data in New Media convergence
Big data is the unity of data, technology and application. The application of big data intensifies the process of media convergence; Purified the network space, making the media content more real, healthy and effective; It also builds a promising model for media convergence.

The application of big data accelerates the process of media convergence. Big data has been integrated into the links of communication gathering and editing, communication methods, media production and broadcasting, media effect evaluation, etc. big data has become the center of the media, commanding the operation of the media. The use of big data by the media has greatly improved the efficiency and ability of content discovery, shortened the gap between the media in the production of content, and helped to eliminate the content boundary. Big data empowers the media with content, reduces the access threshold for content, produces high-quality content that is more in line with the "taste" of the audience, and maximizes the value of the content. In order to adapt to the development of the times, traditional media has transformed into emerging media and launched traditional media web pages, microblog, wechat platforms and mobile clients. Relying on the emerging media platform, traditional media produces content that conforms to the communication characteristics of emerging media, and embarks on the path of media integration. In this process, big data has contributed to the transformation and upgrading of media.